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If you want to grow your audience and keep them engaged, you need a newsletter. A newsletter is a great way to share your latest content, promotions, tips, and updates with your subscribers. But how do you create and manage a newsletter on your WordPress site? You need a plugin.
There are many WordPress plugins that can help you create and send beautiful newsletters to your email list. Some of them also offer features like opt-in forms, analytics, segmentation, and automation. In this article, we will review the best 7 WordPress newsletter plugins that you can use to boost your email marketing efforts.
1. MailPoet
MailPoet is one of the most popular and easy-to-use WordPress newsletter plugins. It lets you create and send newsletters from your WordPress dashboard, without leaving your site. You can choose from over 70 templates or design your own with the drag-and-drop editor. You can also segment your subscribers based on various criteria and send them personalized emails.
MailPoet integrates with WooCommerce, so you can send automated emails to your customers based on their purchases, cart abandonment, or product reviews. You can also track the performance of your newsletters with detailed analytics and reports.
MailPoet offers a free plan for up to 1,000 subscribers and unlimited emails. The premium plans start from $13 per month and include more features like spam protection, priority support, and advanced analytics.
2. OptinMonster
OptinMonster is not just a newsletter plugin, but a powerful lead generation tool that can help you grow your email list fast. It lets you create stunning opt-in forms that capture the attention of your visitors and convert them into subscribers. You can choose from over 50 templates or create your own with the drag-and-drop builder.
OptinMonster also offers advanced features like exit-intent technology, geo-targeting, A/B testing, and smart triggers that let you display the right offer to the right person at the right time. You can also integrate OptinMonster with any email marketing service of your choice and sync your subscribers automatically.
OptinMonster is a premium plugin that starts from $9 per month (billed annually). It comes with a 14-day money-back guarantee and excellent customer support.
3. Newsletter
Newsletter is a free WordPress plugin that lets you create and send unlimited newsletters to your subscribers. It has a simple and intuitive interface that lets you design your newsletters with the built-in editor or use one of the ready-made templates. You can also create responsive and mobile-friendly newsletters that look great on any device.
Newsletter also allows you to segment your subscribers based on their preferences and behavior and send them targeted emails. You can also track the open rate, click rate, and bounce rate of your newsletters with the built-in statistics.
Newsletter has a free version that offers all the basic features you need to create and send newsletters. It also has several premium extensions that add more functionality like WooCommerce integration, autoresponder, SMTP support, and more.
4. Mailchimp
Mailchimp is one of the most popular and widely used email marketing services in the world. It lets you create and send professional newsletters to your subscribers with ease. You can use the drag-and-drop editor or choose from hundreds of templates to design your newsletters. You can also customize your newsletters with dynamic content, images, videos, and more.
Mailchimp also offers features like segmentation, personalization, automation, and analytics that help you optimize your email marketing campaigns. You can also integrate Mailchimp with WordPress and other platforms using plugins or APIs.
Mailchimp has a free plan that lets you send up to 10,000 emails per month to up to 2,000 subscribers. The paid plans start from $9.99 per month and include more features like A/B testing, advanced segmentation, multivariate testing, and more.
5. Sendinblue
Sendinblue is another popular email marketing service that lets you create and send beautiful newsletters to your subscribers. It has a user-friendly interface that lets you design your newsletters with the drag-and-drop editor or use one of the pre-designed templates. You can also add dynamic content, personalization, and images to your newsletters.
Sendinblue also offers features like segmentation, automation, transactional emails, SMS marketing, and CRM that help you manage your email marketing campaigns effectively. You can also track the performance of your newsletters with real-time reports and analytics.
Sendinblue has a free plan that lets you send up to 300 emails per day to unlimited subscribers. The paid plans start from $25 per month and include more features like unlimited emails, advanced segmentation, landing pages, Facebook ads, and more.
6. WPForms
WPForms is a powerful WordPress plugin that lets you create any type of form on your site, including newsletter signup forms. It has a drag-and-drop form builder that lets you create and customize your forms in minutes. You can also add fields like name, email, checkbox, radio button, and more to your forms.
WPForms also integrates with popular email marketing services like Mailchimp, AWeber, Constant Contact, and more. You can easily connect your forms to your email list and sync your subscribers automatically. You can also track the performance of your forms with smart analytics and reports.
WPForms has a free version that lets you create basic forms on your site. The premium plans start from $39.50 per year and include more features like unlimited forms, advanced fields, conditional logic, file uploads, spam protection, and more.
7. Bloom
Bloom is a premium WordPress plugin that lets you create beautiful opt-in forms to grow your email list. It has over 100 templates and 6 different form types to choose from, including popups, fly-ins, inline forms, widget forms, below content forms, and locked content forms. You can also customize your forms with colors, fonts, images, borders, and more.
Bloom also offers features like trigger options, display settings, targeting options, and A/B testing that let you control when and where your forms appear on your site. You can also integrate Bloom with over 19 email marketing services and sync your subscribers seamlessly.
Bloom is a premium plugin that costs $89 per year or $249 for lifetime access. It comes with a 30-day money-back guarantee and full support.
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